
Founder & CEO
Don Murray
I was born right here in Colorado Springs, and I served four years of active duty in the United States Army — including time with the Berlin Brigade Band in Germany and the 82nd Airborne Division All American Band stateside. Airborne qualified. Meritorious Service Medal. Making Ascent Trim & Wellness a proud Veteran-Owned Business.
For more than 30 years, I've been building brands, teams, and systems that put people first.
I founded Train Pro Dogs in 2014 — growing it to the #1 dog training company on the Gulf Coast of Florida, voted Best Pet Trainer four years in a row by readers of the Sarasota Herald Tribune, with over 1,000 five-star reviews across platforms. I built and operated 3.14 Pi Bar, which earned national recognition as Best Pie in Colorado on Good Morning America in 2022, then successfully exited in 2024. I ran a five-star Tesla and hybrid rental fleet, and spent years in real estate brokerage achieving top-10 status in Alaska for closed sales.
The common thread across all of it: I build the opposite of mass, industrial models. I develop systems where people feel cared for, not processed.
Ascent Trim & Wellness is the most personal chapter of my career — and the most important one.
I've spent decades fighting my own body. By 1999, I weighed over 400 pounds. I tried every diet that existed. Then I tried surgery — three times. First a Swedish Adjustable Gastric Band, which slowly closed my esophagus until I couldn't swallow water. The removal nearly killed me. Then a full gastric bypass. More than $100,000 spent. More pain. More scars. And each time, the weight came back. Not because I didn't try. But because nobody was treating the actual biology.
When I discovered GLP-1 therapy, it was the first time something worked with my body instead of against it. I didn't just want to use it — I wanted to build the clinic I wish had existed decades ago.
That clinic is Ascent Trim & Wellness. And the operating system behind it — Ascent AI Labs — is the brain and engine that makes our human-first experience possible. Purpose-built to eliminate administrative friction so every member of this team can focus 100% on you.
We combine top-tier medicine, real coaching, and genuine support — without the chaos, the clipboards, or the gimmicks. This is the clinic I needed. Now it exists. And it's here for you.








